About Felicity Woolf

Working in different organisations throughout my career, many with a national role, has given me a broad perspective on the arts and heritage sectors. I have been a teacher, gallery educator at the National Gallery, arts administrator at Arts Council England and Director of Qualifications at Creative and Cultural Skills.

Highlights of my career as a consultant:

  • Co-writing and piloting Arts Award for Arts Council England and Trinity College London, now held by many thousands of children and young people. Over a fifteen year period I have written training materials, advised on evaluating the impact of the award and on increasing take-up in different cultural sectors, sixth forms and FE colleges. http://www.artsaward.org.uk/site/?id=2647

I’m currently part of a team led by Upstart Projects https://upstartprojects.uk/ researching the potential for an international award that would assess 21st Century Skills in the style of Arts Award

  • Devising the first version of Artsmark for Arts Council England in 2000, a benchmark which was awarded to over 10,000 schools over ten years. I managed the national pilot of Artsmark and presented an evaluation to ACE and government. I subsequently ran training for validators and teachers.

  • Researching and writing Partnerships for Learning: a guide to evaluating arts education projects (2nd edition 2004, Arts Council England) and delivering a national programme of training to improve the arts sector’s commitment to evaluation.


2016      HSK 4, Chinese language exam (A level standard)
2014      MA, Contemporary Chinese Studies, University of Nottingham Ningbo
1995      Certificate in Professional Management, Open University
1981      MA, History of European Art, University of London, Courtauld Institute of Art
1976      PGCE, English and Drama, University of Nottingham
1975      BA Hons, English Literature, University of Exeter


1999-present   Director, Felicity Woolf Associates
2009-2010       Director, UK Operations and Qualifications, Creative & Cultural Skills
1996-1999       Director, Creative Options Consultancy Ltd
1992-1996       Planning Officer, Arts Council England, West Midlands
1990-1992       Part-time Lecturer, National College of Art and Design, Dublin
1988-1990       Education Officer, Douglas Hyde Gallery, Dublin
1982-1988       Education Officer, National Gallery, London
1978-1979       Head of sixth form English, Heathland School, Hounslow
1976-1978       Teacher of English & drama, Archway School, Stroud